Trail Users Will Bike Further to get “Green” Products

A recent survey in which 140 trail users participated reveals that they will go further for “green”!

Here’s a summary of what we found:

  • The majority of respondents were ages 55-64 (32.1%), followed closely by 45-54 (25%).
  • 49.2% of respondents said they would pay more for products or services that are mindful of their impact on the environment; 34.4% of respondents said “It depends.”
  • 45.7% of respondents said they would be “much more likely” to patronize a business in the Trail Towns that supported practices that are mindful of their impact on the environment over one that was not; while 37.2% said they would be somewhat more likely.
  • When asked if they would bike further to get products that were provided in a way that was mindful of their impact on the environment 78.1% of respondents answered “Yes” or “It depends.The average number of extra blocks they’d be willing to bike is 7.
Advertisements

Leave a comment

Filed under Business, Data

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s