A recent survey in which 140 trail users participated reveals that they will go further for “green”!
Here’s a summary of what we found:
- The majority of respondents were ages 55-64 (32.1%), followed closely by 45-54 (25%).
- 49.2% of respondents said they would pay more for products or services that are mindful of their impact on the environment; 34.4% of respondents said “It depends.”
- 45.7% of respondents said they would be “much more likely” to patronize a business in the Trail Towns that supported practices that are mindful of their impact on the environment over one that was not; while 37.2% said they would be somewhat more likely.
- When asked if they would bike further to get products that were provided in a way that was mindful of their impact on the environment 78.1% of respondents answered “Yes” or “It depends.” The average number of extra blocks they’d be willing to bike is 7.