Happy St. Patrick’s Day!
Bless our hearts, there is at least one day a year when everyone wants to celebrate all that is green! St. Patrick was a saint in the 5th century who used a (green) shamrock to explain the trinity in his religious teachings. And due to the lush landscape of the Emerald Isles and Ireland’s beautiful natural scenery, green became synonymous with Ireland, eventually representing an immigrant Irish voting block (the Green Party) that U.S. political candidates attempted to win over in American elections starting in the 1850’s.
Why mention the history of this festive occasion? Before you kick back with a strong stout at your favorite pub, break Lent for the afternoon, or attend your local parade, it’s worth considering the symbolism and meaning behind the color green.
Any day of the year, what does it mean to be green? How can a business re-invigorate this color to stand for firm commitments and market choices, without falling prey to the “greenwashing” trend overtaking the commercial world?
In 2004, Office Depot used this holiday to introduce a number of new “green” products to its stores, improving its website with recycling tips for the home and office, and clearly labeling the recycled content of its stock.
And this year, the Sierra Club offers a suggestion (to bars as well as to individuals) that “green brews” are available – enjoying local microbrews reduces energy burned on shipping and oftentimes organic beers match their competition in flavor and price.
Have any nifty marketing tips to rake in the Leprechaun gold?? That is, will your business celebrate the holiday by providing discounts or deals for customers who support your green efforts in some way?
Or maybe you can use this holiday simply as an excuse to talk about the conservation efforts of your business, for all the town to see, like a rainbow in the sky…